Our Blog | The Adventures of Wooly

The Adventures of Wooly: Cheese Rolling, Brockworth, Gloucestershire

Updated on 28/05 2021

Do you want fast food? How about a whole Double Gloucester cheese at 70mph?

At the annual Cheese Rolling event at Cooper’s Hill, in Brockworth on the edge of the Cotswolds, competitors risk sprained ankles (and worse) careering down a vertiginously steep hill chasing after a 9 pound round of cheese. It’s less of a race and more of a tumble as participants try to catch the cheese and be the first across the finish line at the bottom of the hill.

Will Wooly become the Cheese Rolling champion?

The cheese is housed in a wooden casing decorated with ribbons and has a 1-second head start on the runners. It’s sent rolling down the hill by the Roller, with the release presided over by the Master of Ceremonies. It takes just a few seconds to roll the 100 yards to get to the bottom of the 1 in 3 hill, pursued by the running, falling, somersaulting and sliding racers.

The event is believed to have its origins in a pagan fertility rite or in the need to maintain grazing rights.

Thousands will be disappointed this year again after the 2020 event got cancelled and now 2021 has been cancelled too!

However Wooly and the eviivo team are looking forward to everything re-opening on June 21st, fingers crossed!

How can you enter the Gloucester Cheese Rolling race?

If you want to follow in this brave Wooly adventure, all you need to do is turn up on the day and head to the top of Cooper’s Hill – Or just watch as several races happen throughout the day. Happy cheese rolling!

brockworth cheese rolling cotswolds


  1. Just finishing designing my holiday let website then I’ll be signing up wth Eviivo. Why? Cos you’re slick, you’re British, but best of all yewve got Wolly the sheep. Baaaa!

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