First of all, congratulations to all those properties and hosts who have been shortlisted for an eviivo Award! If it still hasn’t sunk in, we promise it’s real! If it has begun to sink in, then good, because it’s time to start capitalising on all of the great press being shortlist can drive. The eviivo Awards and a number of shortlisted properties have already been featured by the likes of Travolution, TravelMole and the Sunday Post, with plenty more coverage to come.
If you’ve been shortlisted you should have received your media pack by email already. In the media pack there a number of practical tips on how to make the most of press coverage for your property, and this blog post should help you take your coverage to the next level, and boost your property’s promotion even further.
Media & Press
In your press pack you will have received a press release, detailing the news of your shortlisting for the eviivo Awards 2018, which we encourage you to send on to your local papers and radio stations. Before sending it on, add a paragraph about your property, your contact details and the date.
The eviivo Awards does a great job of driving invaluable press coverage for participants. And it’s not just the winners that experience the perks, as we’ve found that year on year, properties that were shortlisted in previous years on average command prices that are 8% higher than the rest of the sector, and enjoy a 17% higher occupancy level, across the range of nominees, regardless of the location, grade or type of accommodation they offer. Those are some exciting figures just for being shortlisted!
Website & Social Media
In the press package sent to shortlisted properties is a virtual award badge to put on your website and share on social media. This is a great way to impress potential guests because it shows that your efforts and commitment to your business have been recognised in a national competition. Don’t underestimate how good that looks – it’s a huge deal!
Using these badges and promoting yourself really can pay dividends. A good example of this from last year was Manor Farm B&B in Wiltshire, who posted their shortlisted badge on their Facebook. BBC Radio Wiltshire saw the badge and ended up doing radio interviews with them, which was great publicity for the property.
If you have a twitter, Instagram or Facebook account, make sure you shout about being shortlisted. Tag @eviiivo in your posts and include #eviivoAwards so that your posts will be visible to others searching for the awards on social media. Remember to include images of what makes your property so special – this is your time to shine!
Alongside your social media posts, you might want to lay some groundwork in terms of social media reach. It’s a good idea to do some online networking, such as following influential industry bloggers on social media, as well as local tourism sites. Tagging them in tweets, Instagram & Facebook posts, as well as commenting on their posts, will draw their attention to you. This applies also applies more generally to those who haven’t been shortlisted – you don’t need to be shortlisted to get traction online (but it does help).
If you can, get in touch with other shortlisted properties and build a rapport with each other, as this will increase the social media coverage not only for you but for the awards themselves. If the eviivo Awards get more press then you will too!
Writing a short blog post about being shortlisted for an award will look great for potential business– a good example of this is when The Bloomsbury Guest House in York wrote about being shortlisted for a Hidden Gem Award. Why not ask a guest for a bite-sized quote you can include? Or what about making a video blog to announce to your followers that you’ve been shortlisted for an eviivo Award? You can do this easily using just your mobile phone!
You might want to take a look at our trade secrets page on how to use SEO (Search Engine Optimisation) to improve the ranking of your blog on Search Engine Results Pages, and remember to share your blog or vlog on your social media pages and website for maximum reach.
We know that running a B&B, guesthouse or independent hotel is a lot of hard work day in, day out but this is one of those golden opportunities that doesn’t come around very often, so we encourage you to take some time to make the most of it by putting in the hard graft to promote your property now, so that it will pay off later. If you’re interested to hear first-hand from someone who’s been shortlisted before, listen to our interview with the properties shortlisted for the eviivo Awards last year.