We’ve had a great deal of success lately in generating valuable press coverage for our hard-working hosts and hoteliers. Initiatives such as National B&B Day and the eviivo Great British B&B Breakfast cookbook caught the interest of publications across the country, generating plenty of column inches on- and off-line.
Working with our professional PR agency, we arranged a for a number of journalists to enjoy the B&B experience first hand. Old Radnor Barn in Talgarth, on the edge of the Brecon Beacons, received a very positive write up in multiple regional titles including The Birmingham Post, Birmingham Mail, Coventry Telegraph, Liverpool Echo and the Newcastle Chronicle, while historic Allington Manor, near Grantham, was the destination of choice for one of the team from popular online travel site Trip Reporter.
On the Isle of Wight, A Lady of Leisure, otherwise known as national newspaper reporter Sarah Bridge, enjoyed the comforts (and delicious breakfast!) on offer at Foxhills of Shanklin, while timber-framed Lower Wythall, near Ross on Wye, impressed guests from Trinity Mirror’s regional Journal magazine.
There was wide-reaching, more general coverage of B&Bs too, including pieces on the history of B&Bs and how they are shaking off out of date perceptions. Articles in Scottish Field (featuring Castle Levan, dating all the way back to 1457) and the Blackpool Gazette (with coverage for smart Blackpool B&B The Arthington) helped to highlight the quality and variety of today’s B&Bs. Living North magazine went one step further and listed almost 30 of their favourite B&Bs in the north of England, including the quirky charm of The Log House, Ambleside, Carraw B&B on Hadrian’s Wall and The Bijou B&B, Harrogate.
Particular media attention has focused recently on B&B breakfasts, following the launch of our cookbook to coincide with National B&B Day. Waitrose Weekend featured recipes from The Silver Jubilee in Newquay, The Ambassador Townhouse in Southport, Heatherdene in Southampton, The Dog in a Doublet near Peterborough and Stonecroft Country Guesthouse in the Peak District. These and more were also picked up by The Sun and The Mail too, who delighted in sharing with their readers so many alternatives to the traditional morning fry-up.
By being so much more than a software supplier, eviivo are always striving to promote the independent accommodation sector to the widest possible audience. Getting our properties in the press is just one aspect of how we meet our firm objective of being ‘for anyone with rooms to sell and a story to tell.’