eviivo Case Study

Au Petit Nice explains how to increase direct bookings from 10% to 44%

Located near Aix-les-Bains in Savoie, Au Petit Nice offers accommodation in a uniquely stunning location, set among lakes and mountains. These comfortable lodgings have a breath-taking view of Lake Le Bourget.

au petit nice
Exterior of property

Problem

Sandra and Julien, owners of Au Petit Nice in Aix-Les-Bains, started their accommodation business about 4 years ago. Both have experience of the hotel sector: Sandra was a former manager of the Grand Hôtel du Cap (a luxury hotel in St-Jean-Cap-Ferrat), and Julien has multiple experiences of working in hotels in France and the United States.

Now managing eight cottages, these Southerners have undertaken to recreate a “Niçoise paradise” in Aix-Les-Bains; an exceptional place with a Mediterranean microclimate. Sandra used to manage the bookings herself using different online travel agents, or requests from her website, as well as juggling traditional phone, email, and walk-in reservations.

She spent a considerable amount of time individually updating the property’s profile on several online travel sites, not to mention “the hours spent gathering all bookings in a reservations diary“, and the risk of errors. She comments: “Once you’ve experienced double bookings, you cannot relax!”

Solution

Sandra and Julien soon became customers of the channel manager Xotelia, then migrated to eviivo suite a little over a year ago, in order to save time, avoid overbookings, and have peace of mind.

Since “Le Petit Nice” has been working with eviivo, Sandra has been able to devote more time to their customers and significantly increase their customer loyalty. The cost of this small hotel booking system, which is similar to what Sandra used to use when working at large hotels, is very good value for all of the features offered.

Result

Following the switch to eviivo, they noted an increase in the number of direct bookings through their accommodation website, and via the telephone, email and walk-ins. In the first four years of their existence, they have reduced the proportion of bookings made through online agencies (Booking.com, etc.) from 90% to 56%.

Indeed, 44% of their turnover is still generated through these external channels. Sandra also noted a growth in bookings through its booking button, which accounts for more than 6% of its revenue.

“Once you’ve experienced double bookings, you can no longer relax!”

– Sandra Bosio
au petit nice eviivo
Property owners Julien and Sandra Bosio

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