As we demonstrated last year, great photography and digital presentation can make a huge difference to a property's fortunes! But good pictures and a nice website alone won't cut it, the guest's experience at your property has to match up to what they see online. 

So the Most Beautifully Presented award looks at the strength of photography and descriptions used on your website, the depth and detail of extra local information supplied, website design, as well as the quality, theme and cleanliness of your interior design and physical presentation, in other words, the whole picture! 

See the 10 shortlisted properties below:

  1. Sea Flowers B&B in Devon 

    Patricia from Sea Flowers B&B said: We have gone for a modern, clean look. Being able to build our home, rather than convert it, has meant that we have been able to make something airy and light with great facilities for guests. Modern bathrooms with spa baths and powerful showers plus open plan living space make this a great place to relax and enjoy the area.

  2. Atlanta Hotel in Yorkshire
    Ed from Atlanta Hotel said: All decorations done by ourselves we have a modern contemporary theme are rooms are larger than average including a new suite. , We employed an award winning photographer and a top local company to work with to design the website. Our web site is of the latest 'flat' design and completely mobile and tablet friendly.

  3. The Hand at Llanarmon in Denbighshire, Wales
    Jonathan from The Hand at Llanarmon said: We wanted to capture the special nature of our Inn. It's an ancient hostelry with all the attributes you’d expect – bags of character, a cosy, relaxing ambience and a warm welcome from your hosts. As soon as you arrive you feel the weight of the world dissolving as the surroundings work their magic. All the classic ingredients are here – old beams, roaring fireplaces, a casual mix-and-match of pine and oak furniture, real ale and good food.

  4. Charlton-28 in West Sussex
    Julie and Trevor from Charlton-28 said: Charlton-28 is a grade 11 listed cottage, our theme is a small boutique bed and breakfast. The interior design of our rooms are a comfortable contemporary theme. We chose it because it is a look thats timeless and suits the period of our house, it's always fresh, modern, but does not date, and is enjoyed by every guest that stays here no matter what age they are. Our website truly reflects everything we offer all the personnel touches,our private dining experience, and our beautiful rooms. It also shows the exterior where our guests can enjoy stunning scenery while having a glass of fizz in the garden.

  5. Wortwell Hall Barn B&B in Norfolk
    Clive and Jenny from Wortwell Hall Barn said: Our property is unique in many ways, it is a Grade II listed barn conversion built originally in the early 1700 however is was converted to a high standard just five years ago.

  6. Ironbridge View Townhouse in Shropshire
    Sue from Ironbridge View Townhouses said: Ironbridge View Townhouse has been perfectly designed to create a cosy and stylish atmosphere for our guests to feel calm and relaxed. The armchair in the lounge is in an ideal position for our guests to enjoy the fantastic view of the famous Iron Bridge and surroundings. Various old pictures of the Iron Bridge add character and charm to the feel of the house. Our website hopefully gives our guest a good idea of our holiday home and the area. We have put as much information on there as possible, including what's on in the area, things to do in the area, places to eat etc. Lots of photographs 

  7. Eaton House B&B in Pembrokeshire
    Emma from Eaton House said: Eaton house is a Georgian town house built in 1802. We have tried to give it a fresh contemporary feel whilst still incorporating it's beautiful original features.

  8. The Percy Arms in Surrey
    Janine from The Percy Arms said: My husband and I are originally from South African and thought our property lent itself to a theme with a little bit of a difference. Having such a strong love for the African bushveld and the romantic lodges that you stay in when on safari, we thought it a perfect for with our meat heavy menu. We decided to try and get the luxurious and yet comfortable feel of an African lodge with leather tie backs, milk urns, mirrors, lamps, pictures and artefacts shipped out from South Africa. This point of difference has set us apart from other pubs in the area. The theme is carried through to the letting rooms too. It has been combined with a Scottish highland feel with tartans and tweeds so that it sits comfortably in the English countryside. As far as the website goes, I chose to use rage images of the interiors (and exteriors) to portray the theme. Widgets like African shields and an old wax seal have been used as the buttons, all in keeping with the theme.

  9. Lisnacurran Country House in Down, Northern Ireland
    Lynne from Lisnacurran Country House said: Our interior design is a collection of colour and interesting articles and objects that my husband and I have collected throughout the UK and Ireland. Most items are vintage or antique but as we are a young family they must either practical or pretty! Both is even better! Guests tell us they love the decor, many tell us it's the bold version of what they like but haven't the nerve to do, eg an Agra the colour of mushy peas! Trust me it looks good! I get a little help with a local interior designer who reigns me in a little! Our website is all about photos and we used a specialist interior signer photographer to capture the colour and ambiance.

  10. Tor Royal Farm B&B in Devon
    Justine from Tory Royal Farm said: Being a listed 17th century house we have done our best to decorate in keeping with the house throughout the ages, our single room has William Morris wallpaper (which has not hit the web site yet), our ground floor room is furnished with original Art deco bedroom furniture although we have a new divan and mattress! Just use the headboard. We have retro Georgian breakfast tables and chairs and lovely lighting. We like to think that the website reflects the overly grand farm house without making us too posh.

Last years' winner

Tavistock House Hotel, Tavistock, Devon

Tavistock House Hotel, Tavistock, Devon

Some ideas of what the judges will be looking for:

In your property:

  • Do you have a theme behind your interior design? Did you use a specific interior designer?  
  • Have you appeared in any interior decorating magazine such as Country Life?
  • High quality and consistent finish in all areas of the property.

In your online presentation:

  • Does you website reconfigure if it is viewed on a tablet or mobile phone? Is it mobile responsive?
  • The quality of your photography, have your rooms been styled to look as appealing as possible?

Winners will be announced at our 2016 award ceremony at Shakespeare's globe in London on October 18th.