Often we hear from independent properties that they are not on review sites like TripAdvisor because negative reviews damage their business. But research shows it’s actually more damaging not being on these sites. Not only do TripAdvisor have 280 million unique visitors a month to take advantage of, but their reviews generated £2bn in visitor spending in the UK 2014. Research conducted on behalf of TripAdvisor found that 400,000 trips to the UK were made

When it comes to digital marketing effort and spend, it would seem that the hospitality industry believe that the main focus should be to attract younger guests. When actually it’s not.   According to mobile company QuickServe, the over 50’s are often neglected when new guest-facing technologies are implemented despite the fact that the over 65’s spend more on hotels than any other age group! A report recently released by Barclays Corporate Banking revealed that

Many property owners tell us that they don’t want to be on major travel websites because they don’t want to pay the commission, they’d rather do their own marketing to generate bookings. So, we taken a closer look at the cost of doing your own marketing vs paying commissions to travel agencies, to see which worked out best for the small hotel or B&B: See the results below: The advertising costs listed here are for

  As we are currently in the middle of arranging our prestigious eviivo awards, we wanted to know why independent hosts and hoteliers like you should be entering them. So we spoke to Harriet Christie from LateRooms.com about the impact winning awards can have on a properties bookings and conversion, and what kinds of awards they currently offer. So Harriet, can you tell us more about the types of awards LateRooms offer and how they

It’s been a very busy May in the eviivo office. As you probably know we’ve started searching for the properties who will become winners at this October’s eviivo awards and we were lucky enough to attend the AA Bed and Breakfast awards in London. And to add to all that, this month we started our very own eviivo podcast, we’re calling it eviivo stories. The theme for May 2016’s eviivo stories is, somewhat obviously, awards,