How to succeed on TripAdvisor

TripAdvisor, whether you love it loathe it – it’s almost essential to all hosts and hoteliers for their business to succeed. TripAdvisor now has an incredible 390 million unique visitors a month for you to take advantage off. And that’s not all reviews have a huge impact on a potential guests decision on where they want to stay. In a 2017 survey TripAdvisor tells us that:

  • 83% of people use reviews to help them pick the right hotel.
  • 80% read at least 6-12 reviews prior to booking
  • 53% will not commit to booking until they have read reviews.

We can see just how big of an impact review sites are for all hosts and hoteliers. So if you’re not receiving new feedback regularly – you could be losing out to your competitors. But it’s not always easy to know how to manage your reviews, so we put together a top five things you can do in order to succeed on TripAdvisor:

1.Always respond to positive reviews

  • Firstly, you should acknowledge and thank them for leaving the review.
  • Then re-iterate the reviewer’s positive response and use it as a chance to upsell.
  • Make the response personal rather than a standard template.
  • Share the review on social media to encourage new guests.

 2. Encourage great reviews

  • Put a reminder on the guests invoice to remind them to leave reviews.
  • Send an email to guests a few days after their stay to thank them for their stay and ask them to leave a review.
  • If you’ve really bonded with a guest and you know they’ve had a great stay – explain to them how important reviews are to your business.

3. Make sure you reply to negative reviews

  • Thank them for taking the time to write the review.
  • It’s important that you don’t get defensive
  • Explain what action will resolve the issue.
  • Try and take the messages to private messaging to resolve the issue, if you can.
  • If someone brings up an infrastructure issue – thank them and let them know you may change it in the future.

4. Be one step ahead

  • You should always try to resolve the issue before the guest leaves.
  • If a guest has complained throughout their stay try and deal with this as it is happening.
  • If they are still not happy – try and turn it around with a slight discount on their bill or a discounted repeat visit.

5. Do not give in to blackmail

  • Occasionally, a bad apple can demand a discount at the end of their stay for no reason at all.
  • They may use TripAdvisor as a weapon to get a cheaper rate.
  • Never give into these guests and only use freebies and discounts to legitimate complaints.

One of our customers The Arthington Guest House has over 1,000 excellent reviews on TripAdvisor so we asked them how they encouraged their reviews:

“The internet profile is so important to any business, especially in this industry- but we do realise that you can’t please everybody all the time. And most of our guests do actually find us via these review sites, so they are TripAdvisor savvy. Obviously we would prefer if people approached us directly if they have any negative comments, but if there are any negative comments posted, we check to see if there is anything we can do to address them and see if it’s something we can do to improve, and if we can we do it. Or if it’s just that we haven’t met their expectations, there’s not a lot we can do. Sometimes people don’t know the difference between what a B&B can offer compared to what a hotel offers. Mainly that’s size of rooms, and size of bathrooms, but at the end of the day we are a B&B guest house and proud to be that. But we do encourage people to give us feedback, which helps us grow as a business.” 

And for advice from 2016’s best small hotel in the world Edgar House click here

How to succeed on TripAdvisor

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