How to get more visitors to your website in three simple steps

So you’ve just got up and running with a great new website, maybe using one of our ‘my website’ templates, but how do you make sure your potential guests find it?

After analysing some of our 6,350 client’s websites we can tell you that over 90% of your websites visitors will find your site in one of the three below ways, we’ve outlined what you can do to maximise visitors from each source below:

1st step: Directly or from branded search

These are people that know your ‘brand’ and are searching for your name directly, so you need to ensure that you are easy to find when people are looking for your property. You can do this by implementing the following:

  • Make sure you have a good URL: For example if your property is called ‘Park House’ you should go for a URL like or; do not call yourself ‘theparkhouse’ or ‘thepark’ or capitalise with ‘THEPARK’ – you just need to have one name and stick to it. (Expert tip: buy both of your .com and domains so that you don’t end up competing with another hotel using the other domain!)
  • Describe who you are and where you are in your content: You need to use your location e.g. Park House Hotel, London.
  • Make sure you are featured on travel websites like Expedia, Laterooms and A lot of potential guests will go to your website for more information after seeing your property on a travel website, if your site is good then the guest should book with you directly. This is often referred to as the “billboard effect”.

2nd step: Non-branded search

These are people who are searching for a place to stay but they don’t know who you are yet. You need to make sure your property can be found depending on what phrase they are typing into the search engine. Below are some other factors Google will take into account:

  • Your website needs to be mobile friendly: This means that your site has to re-size and read well on any device. Google will rank you higher if you are.
  • They need to be able to book there and then: When they find your hotel you need to be able to convert them into a paying guest, 56% of people are put off by having to telephone or email. 
  • Content: You should think of 4-5 phrases that best categorise your property and use them throughout your website, for example ‘luxury hotel Bath’ or ‘romantic getaway near Bath’. (Expert tip: don’t pick highly competitive search terms like ‘hotel in Bath’- you need to be specific to beat the competition). However, you still need to ensure that your content looks natural and make sure you don’t add lots of ‘keywords’ at the bottom of your page –Google doesn’t like it.
  • Links: Google measures how many people link to your website as a sign of its quality. So if you use TripAdvisor, Facebook or twitter, make sure they link back to your website.
  • Maps: Google Maps is the 3rd biggest search engine in the world, so being featured on there can get you a lot of visitors, particularly same day bookings and people on smart phones.

3rd step: Visitors you pay for

You can actually pay Google to advertise your property for specific search terms. Here are some tips to get you started:

  • Select 4-5 terms to get your started.
  • Bid costs are cheaper the more specific you are (eg ‘hotels near Cheltenham race course’ will be cheaper than ‘hotel Cheltenham’).
  • You need to have the same search terms in your website content. Google calls this quality scoring and will use it to determine how much you have to pay for a click.
How to get more visitors to your website in three simple steps

What is eviivo?

eviivo is a suite of products and services, which are designed to help hotel, guest house and B&B managers run their business online in an easy and effective manner.

Find out more