Airbnb have revolutionised the hospitality industry by launching a new-look marketplace where guests can discover and book truly unique accommodation experiences around the world. With over 400m visitors in over 81,000 cities and 191+ countries, Airbnb have quickly become a leading source of bookings most favoured by families, young professionals as well as more adventurous audiences.
Their market includes an ever-increasing audience of affluent professionals, blasé by the more traditional travel formulae, and eager to enjoy new accommodation experiences. To respond to the needs of this fast-growing clientele Airbnb have introduced new services aimed specifically at boutique hotels, quality B&Bs, Guest Houses and small independent accommodation providers with character and personality, thus opening a new leading source of online bookings’