If you search for accommodation on Google or Google Maps on a desktop, tablet or smartphone, you will often see a special section on the first page, where Google displays a small map and lists various accommodation options – that’s Google Hotel Ads. Potential guests from all over the world will see Google Hotel Ads when they’re looking to book a hotel like yours, and you’ll only pay when your ad generates a booking. Guests can check prices and availability on Google right away, and book a room there and then. No delays, no intermediaries. With a growing number of impatient guests choosing to book on smartphones, the ability to book on Google immediately, rather than be redirected elsewhere is starting to make a huge difference to who gets the booking!
A direct connection to Google Hotel Ads built into eviivo suite
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Google Hotel Ads Certified Partner
What’s so special about the eviivo – Google Hotel Ads connection?
The type of premium, first-page position provided by Google Hotel Ads used to be the monopoly of large hotel chains and major travel agencies, with the expertize to manage big PPC budgets. But not anymore! You can now advertise and sell directly on Google Hotel Ads without needing to be an expert in pay-per-click advertising. With eviivo we make it simple, managing all your commission payments to Google. As the eviivo connection to Google Hotel Ads is deeply integrated it comes without any restrictions – just like bookings from your own website. You set the terms, you own the guest relationship and you remain in control at all times!
What we synchronize with Google Hotel Ads
Bookings
Availability
Rates
Images & Descriptions
Booking Policies
Our connection offers two ways to work with Google Hotel Ads:
- A no-hassle, commission of 12%*, based on the minimum underlying rate required by Google. You only pay for confirmed bookings. No booking, no fee.
- An advertisement model based on a 5% CPA bid (‘Cost per Acquisition’) where you bid against others to get the top slot, including travel agencies.
In both cases, the visibility of your property on Google is directly impacted by two things:
- What you pay Google. The higher the % you pay, the higher your ranking will be, as Google converts your spend to an average “spend per click” and compares this to everyone else advertising your property.
- Your room rate. The cheaper the rate relative to others also advertising your room, the better your rank is likely to be.
So a 12% commission is more likely to deliver significantly more clicks and bookings than a 5% CPA, and is our recommended option.
Google Hotel Ads Property Management System
Find out more about eviivo suite's features
The all-in-one booking software that puts you in control to run things your way. See what eviivo suite has to offer:
My Diary
A beautifully designed diary to manage guests and bookings with just one click on any device.
My Website
A commission-free responsive, SEO & mobile-friendly website to showcase your property.
My Channel Manager
A 2-way connection with instant synchronization to all major travel agencies.
My Promo Manager
Exclusive offers, packages and promo codes. Ultimate pricing flexibility by channel.
My Guest Manager
Guest reviews, personalized confirmations, and automated ‘welcome’/’thank you’ emails.
My Dashboard
Business insights at your fingertips with accurate, easy-to-read graphics and invaluable snapshots.
My Payment Manager
Secure card processing in just one-click with full Level 1 PCI compliance.
eviivo's My Channel Manager
Connecting you to all leading Online Travel Agencies
*Includes a 2% settlement fee and may be subject to local taxes Disclaimer: ‘”Google Hotel Ads” is a protected trademark that belongs to Google LLC. The trademark is used merely to describe the channel manager connection provided by eviivo. Any other information provided about “Google Hotel Ads” is for general guidance only and was publicly available at the time it was published. eviivo makes no representations whatsoever as to the accuracy of this information over time. We encourage you to visit our partner directly to check this information directly with “Google Hotel Ads.
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