If you search for accommodation on Google or Google Maps on a desktop, tablet or smartphone, you will often see a special section on the first page, where Google displays a small map and lists various accommodation options – that’s Google Hotel Ads.
Potential guests from all over the world will see Google Hotel Ads when they’re looking to book a hotel like yours, and you’ll only pay when your ad generates a booking. Guests can check prices and availability on Google right away, and book a room there and then. No delays, no intermediaries.
With a growing number of impatient guests choosing to book on smartphones, the ability to book on Google immediately, rather than be redirected elsewhere is starting to make a huge difference to who gets the booking!