This truly exceptional hotel is featured in the Michelin Guide and has been recognised as one of the world’s best stays by Tripadvisor’s Traveller’s Choice Awards. Owner Bradley describes himself as “pretty much born in a hotel”, recalling first helping his parents with their property at four years old. His dream of running his own hotel came true in 2014, when he found the perfect listed period property.
ARE DIRECT ONLINE
TOTAL VALUE OF BOOKINGS
The challenges before eviivo
Realising that a strong property management system was crucial, Bradley wanted a single, intuitive platform that would:
- Be simple to set up and use, with all core functionalities centralised.
- Help him start getting direct website bookings fast.
- Give him flexibility to vary his room types and rate plans on OTAs.
- Provide at-a-glance, ‘on-the-go’ visibility of daily activity.
- Meet evolving needs through regular updates and releases.
The solutions implemented with eviivo
Bradley was sold on eviivo Suite’s ease of use and comprehensive features: “everything you need is in one place, and there are constantly new functionalities being added.” He now enjoys:
- Enhanced visibility and control: eviivo’s built-in Channel Manager allows Bradley to effortlessly list on major OTAs, with flexibility to set rates and inventory by channel.
- Driving direct bookings: Bradley uses eviivo’s promotional tools to set up discounts and special extras (like a complimentary breakfast) for direct bookers.
- Remote management: With eviivo’s mobile app Bradley “can be out anywhere and still manage the property.”
- Actionable insights: Bradley uses eviivo’s custom report writer to track booking windows, guests’ countries of origin, and the impact of his promotions.
The results
- 44% of annual bookings are direct via the hotel’s website.
- 14% YOY increase in total value of bookings.
- 12% YOY increase in total number of room nights booked.
- 10% YOY increase in overall yearly occupancy.
- 3-day average length of stay (vs. industry average of 1.8 days).*
Conclusion
Bradley states of his hotel’s success “we couldn’t have done it without eviivo. I have used the software for 10 years and never had any problems.” Through eviivo’s extensive automation, the enterprising hotelier has gained time to set up his online shop, where guests can ‘buy what they tried’ during their stay (e.g. mattresses, linens, toiletries).
What’s next? Confident in eviivo’s ability to support a hybrid business, Bradley is planning to add vacation rental accommodation in the property’s lower level. New growth opportunities, powered by the right technology!
*Hotel Tech Report, 2024