Billed as “the oldest tower in the world where you can sleep”, this luxury hotel in the heart of Porto Venere, Italy, offers guests a once-in-a-lifetime stay. Lauded for its architectural beauty and personalised services – including a dedicated concierge and cook – the blissfully private, two-guest suite attracts global travellers seeking the ultimate exclusive escape.
COMES FROM EXTRAS
FOR SINGLE-UNIT ACCOMMODATION
The challenges before eviivo
Before switching to eviivo Suite, Andrea’s team faced several pain points with their property management system:
- Manual guest communication management that restricted upsell opportunities.
- Limited visibility on how extra services and products were performing.
- Difficulty driving commission-free revenue through direct bookings and ancillary products and services.
- No real-time revenue tracking or reporting tools.
The solutions implemented with eviivo
With eviivo Suite, Andrea has transformed his operations:
- Direct booking incentives: Guests who book direct via the hotel’s booking engine, powered by eviivo, are automatically offered exclusive extra services and products, including in-room surprises and discounts.
- Full integration of extra services: From airport transfers to private wine tastings, every upsell is now easily bookable online at each step of the guest journey – including during their stay.
- Smarter revenue tracking: The team uses eviivo’s built-in reports to measure the performance of their extras, spot trends, and plan promotions.
- Mobile management: The team uses eviivo’s mobile app to reply to guest messages while off-site, enhancing guest experience through faster responsiveness.
The results
- 67% of annual online bookings made direct.
- €88.9k in net annual booking revenue for a single-unit accommodation.
- €117.4k total net annual revenue.
- 24% of total net revenue (€28.5k) is attributable solely to extra services.
- 5.0/5.0 Google review rating thanks to seamless, personalised experiences.
Conclusion
This success story shows that when awe-inspiring accommodation meets smart technology, the sky’s the limit.
With nearly a quarter of their annual revenue now coming from extras alone, the team has redefined what success looks like for a boutique stay. As Andrea notes: “With eviivo, we don’t just sell rooms; we sell an experience. And that makes all the difference.”