In this post, we’ll introduce the launch of Vrbo promotions, their value in making your listings standout and how easy these are to set-up in eviivo Suite
Vrbo promotions give you a practical way to reach more travellers, improve visibility, and increase revenue. Travellers still care about value, and these tools help you offer sharp pricing without cutting into profitability. You also reach specific audiences based on how and when they book.
Why Vrbo promotions matter
Travellers compare properties before booking. Around 80% use OTAs during research, and half say price is their top deciding factor. When you add a promotion, your Vrbo listing becomes easier to spot thanks to features such as:
- Badges
- Filters
- Sort order uplift
- Web and app merchandising
- Traveller marketing
These features move your property higher in search and attract guests who already show strong buying intent.
Four new promotion types (along with the existing ‘Everyone’ durational and ‘New Listings’ discounts) are now available to use and can be easily configured in your eviivo Suite.
Simply head to Pricing > Promos > Add Promo and select ‘Vrbo’ under the Travel Agency promo type to set up your desired promos in just a few clicks
Here’s how to use different Vrbo promotions to target distinct traveller behaviours.
1. Early Booking
Designed for travellers planning 60–500 days ahead.
- Average booking window: 150 days.
- Early bookers stay longer.
- Nearly half of Vrbo bookings occur this far out.
If you rely on forward bookings and long stays, this option keeps your calendar full well in advance.
2. Last Minute
For bookings made 1–30 days before arrival.
- 55% of these bookings happen within two weeks.
- Families make up a large share.
Useful when you want to fill gaps fast or attract spontaneous bookers looking for value.
3. Member Only Deal
Targets Vrbo and Expedia Group loyalty members.
- Vrbo has 168 million members worldwide.
- Members spend 40% more and stay longer.
You can tailor offers by loyalty tier to prioritise guests with stronger booking behaviour.
4. Mobile
Aimed at travellers browsing and booking on phones.
- 50% of bookings and 60% of traffic come from mobile.
- Families are 28% more likely to book on mobile.
Strong mobile positioning helps you convert busy travellers who make quick decisions.
How setting multiple discounts works
- Only one promotion applies to a booking.
- Promotions can also combine with weekly or monthly durational discounts.
- If several promotions exist, the guest automatically receives the highest one.
This keeps pricing simple while still offering meaningful savings to the right traveller.
Final take
Using Vrbo promotions helps you reach travellers searching for value, whether they book months ahead or at the last minute. With targeted tools for loyalty members and mobile users, you can adjust your strategy by season and demand pattern, keeping occupancy and revenue steady.
Click here to discover more about Vrbo Promotions.