In recent times, companies such as Uber, Airbnb, Zoopla, and Just Eat have disrupted the lifestyle industry to become multi $billion businesses. eviivo is on a mission to shake up the independent accommodation sector by offering a cloud-based platform to “anyone with rooms to sell, and a story to tell”.
Our flagship product, eviivo suite, provides hoteliers and hosts with a convenient all-in-one solution that makes it really easy for them to manage online bookings, guests and travel agencies. Today, eviivo’s customer base consists of 20,000 small independent B&Bs, Guesthouses, Vacation Rental Owners and Hotels using eviivo suite day-in day-out to run their business.
Born out of a joint project with the UK Government over ten years ago, where eviivo ran the UK’s National Tourism Database, the company has reinvented itself since its acquisition by Private Equity Group Investcorp, mid 2011. Having radically changed its business model, eviivo is now a vibrant young company, with offices in the UK, France, Italy, Germany, Austin TX, and more recently in Spain.
With a culture focused on staff development, a passion for helping the brilliant businesses we represent and a clear vision for growth laid out by our CEO that rests heavily on technical innovation, we think eviivo has a lot to offer.
Role
This role will be dedicated to the North American market and will report to the Country Sales Manager and the CMO based in the UK. This is a role where you’ll conceptualize and execute a wide array of initiatives, from regular blog posts and industry-specific articles and features to creating conversations across social media and regularly putting your messages into email form to send to our database of leads. We’re growing in the US and we want to find someone passionate about our software who can help us to accelerate our growth and also to grow with us.
Responsabilities
- Work as part of a global team representing the US. You will be the face of eviivo in the US market.
- Target, identify, and prospect potential strategic leads.
- Define the strategy, content, and focus of the US campaign programs.
- Implement robust tracking and reporting mechanisms to assess the performance and impact of partnerships. Regularly analyze key metrics and KPIs to evaluate the success of partnerships and make data-driven recommendations for improvements
- Run surveys to develop customer personas globally with a view of the US market.
- Build, host, and present thought leadership webinars based on a thorough understanding of the eviivo product suite.
- Deliver creative input into our 8 global campaigns per year and take ownership of one of them.
- Analyze campaign results to identify actionable opportunities and improve performance.
- Create content for different media: writing articles, webinars, white papers, case studies, customer testimonials, and so on.
- Work with digital team to help improve the SEO of the US website (keywords, backlinks, ideas)
About you
- +6 years of experience in marketing and communication
- Experience in the tourism/hospitality industry is a must
- Experience developing and actioning a network of influencers in the US
- Native US English speaker, fluent in US English (both written and verbal)
- In-depth knowledge of the property management software industry, including trends, key players, and emerging technologies
- High energy, driven, and passionate about networking, and building relationships with influencers, customers, and third parties
- Comfortable and engaging when presenting, being the face of eviivo in the US market
- Strong leadership to ensure execution tasks are delivered on time and willing to step in when required
- Strong team player who seeks and values constructive feedback to continuously improve
- Experience with email marketing, email campaign management, and copywriting
- Experience/Understanding of SEM/PPC, SEO, display, retargeting, affiliates, CRM, and Social Media
- Analytical and with a data-driven mindset
- Experience in developing strategic partnerships within the technology, property management, or related industries
- Easy communication style internally and a desire to share as campaign progression with the team.
The Company Offers
- Full-time employment, permanent contract,
- Health Care, PTO along with major holidays and 401K contribution
- Downtown Austin office across from the capitol with capacity to work remotely as well
- Combine hard work and fun within a great company culture together with smart, driven and social people.
TO APPLY FOR THIS ROLE YOU MUST BE ELIGIBLE TO WORK IN THE US