Inherent Generative AI Pricing for Hotels and Vacation Rentals

eviivo’s AI pricing solution consumes over 100 billion data points from real time demand signals and multiple external market data sources – including published available rates in the area, weather forecasts, local events, guest reviews, competitor data, your own goals & constraints, and your historic performance vs. current pace, as well as your more recent booking activity and pick-up rate. All are used to determine the optimal price for each room.

You set your business goals (or combination of cascading goals) at the portfolio, property or accommodation category level, from simply maximizing RevPAR to automatically shifting between maximizing occupancy or price in line with your performance level. You can also ask AI to optimize the pricing of orphan nights to help increase occupancy while protecting your revenue on longer stays.

Inherent generative AI means that our solution is built on frontier AI LLM technology through and through.  This is not a “bolted on” AI layer but an “inherent” AI model that continuously trains and improves itself. The more it gets to understand demand patterns for the type of accommodation you offer, the better it performs. And as frontier technology evolves and improves, so do the pricing recommendations it makes. 

Absolutely. You decide the business goals your AI pricing should support, whether that’s maximizing RevPAR, occupancy, ADR, or a combination. You also set guardrails and, optionally, define specific circumstances where you are prepared to allow AI to break some of these thresholds – such as relaxing a minimum stay restriction in order to sell orphan nights.

Most importantly, you can easily override an AI-generated rate (in bulk as needed), or restore AI rates at any time. And you can instantly disable AI for a specific rate plan – for example negotiated corporate rates – or disable AI for an entire unit or property within your portfolio.

Combined with eviivo’s Promo Manager, you can overlay specific promos and rules such as loyalty discounts (with or without a promo code) to encourage repeat business, OTA promotions for new listings to get a new property going, or dynamic close-out rules that shut down commission-bearing channels as you fill up. All without losing control of your pricing strategy. 

Every pricing update comes with a clear, plain-language explanation so you understand which specific factors – out of a set of 12 – drove AI to generate a price. An easy-to-read chart visually explains the relative impact of each factor in determining a single price, each day. Just right click on any AI rate, and you see the explanation – and if you do not agree with it, you’re free to “override” it.

The same graph provides a consolidated explanation of how the same 12 factors have improved the overall price performance of your property in a given month. Factors include occupancy and the available booking window; your pace compared to the same period last year; your most recent booking activity and pickup rate; the nature of the accommodation you offer; its location, amenities and facilities; market rates and demand signals for similar accommodation; the weather forecast; local events; the comparative behavior of a custom-defined competitor set; guest reviews; and more.

You can use a totally separate system if you prefer. eviivo provides strong open pricing APIs and ready-to-use integrations with the industry’s top pricing specialists (see details below these Q&As).

The advantage of using a built-in solution means that everything works together in one platform. Therefore, pricing strategies and rate updates, bookings, availability, promos and packages, reporting and distribution stay synchronized automatically. Controls are strengthened and centralized, so you can switch AI on or off or override a price instantly. Your rates are updated across your PMS, direct booking website, and connected OTAs, and you never need to switch between different systems, manage separate API integrations, or hop across extranets.

Yes. Whether you manage a single property or an entire portfolio, eviivo’s Inherent Dynamic AI Pricing gives you centralized oversight with room-level control. Configure pricing goals at the portfolio, property, or accommodation category levels, analyze pricing across multiple properties, and override or restore AI-generated rates whenever you need to.

A single rate grid gives you immediate oversight and the ability to take action in bulk across the entire portfolio. A powerful property and rate filter can instantly focus the grid on only a specific rate subset (for example, any extended stay rate across the entire portfolio).

Yes. Every property has different priorities. eviivo’s Inherent Dynamic AI Pricing lets you optimize for the KPIs that matter most to your business, whether that’s maximizing ADR, occupancy, revenue, or combining multiple goals. Built-in controls ensure automated pricing always aligns with your strategy, while giving you the flexibility to adjust or override recommendations whenever needed. 

Yes, for two reasons.

First, you have absolute instant control over every single price, over any period of time. You can enable/disable AI at any time or just override an AI-generated rate, which stops the inflow of AI-generated rates until you decide to “Restore AI” again.

Second, the frontier LLM model is never given access to the core of eviivo Suite. It works its magic outside the core of the system, and feeds the results into the rate grid. Therefore, the AI solution does not have access to any personal data (making it GDPR compliant), and it does not have access to any payment or bank detail information (so the system remains PCI compliant).