Whether you’re a veteran B&B manager running multiple properties or you just launched your first Airbnb, property management is a dynamic way to earn additional income and accumulate wealth over time.
There’s good news for vacation rental hosts in 2023! Short-term rental demand is expected to increase by 5.5%. However, the competition is also anticipated to grow – making it more important than ever to find ways to stand out and outshine competitors.
To aid you on your Airbnb hosting journey, we’ve compiled 5 easy hacks to wow guests and increase bookings this year. Check them out below!
1. Learn to rank higher on Airbnb
Did you know… you can control several factors in how your property ranks on Airbnb’s search?
For instance, getting guests to review your property while maintaining an excellent review score can help your property rise the rankings on Airbnb search. Additionally, you can increase your standing by incorporating high-frequency search terms in your listing’s heading and description. Then your B&B can rank even higher still by nailing the correct pricing, which could be as simple as enabling Airbnb’s smart pricing.
While you’re at it, we also recommend integrating eviivo Chanel Manager so you can stay on top of ALL your OTAs (online travel agencies) at one time. Save time by updating your listing a single time and synching across all platforms including Airbnb, Expedia.com, Booking.com and many more.
2. Get people talking with tech
More than ever before, smart products and integrations are available that make running a B&B easy and can sweeten the experience for guests.
Self check-in empowers guests to arrive whenever they please with no hassle. Smart locks and keyless entries increase security for your property and have made key exchanges obsolete. Virtual tours allow a clear picture of what a guest’s stay will look like and what they can expect.
eviivo offers numerous tech integrations, now providing more than 150 solutions with leading hospitality companies that can help integrate smart tech for your property. Furthermore, we’ve mapped out exactly what’s in store for the hospitality industry in 2023 when it comes to tech.
3. Take visuals to the next level
Airbnb listings with compelling visuals receive more views, engagements and bookings! Yet many still underestimate the importance of high-quality images and video.
Generally, the more high-quality images you can showcase that highlight each selling point of your property, the better. Images should look professional, be framed properly and include excellent lighting – and if you can’t take high-quality photos yourself, you should consider hiring a photographer.
Surprisingly, few hosts make the effort to feature their property using video. A virtual tour can help your B&B instantly stand out in a crowd, and research shows that listings with video can get up to 14% more bookings and 300% more engagement!
Ensure you’re getting the most out of your next photoshoot with our guide to stunning vacation rental photography.
4. Automate everything
Automation is perhaps the best hack to simply the business of running an Airbnb and maximize your time. In case you hadn’t heard, there is perhaps no sharper tool for automation than eviivo Mobile.
Wielding all the same power as eviivo’s award-winning PMS platform, eviivo Mobile integrates automation at every turn – with the ability to run your entire business from your phone.
Learn to save time on frequently-encountered communications with automated messaging. For example, send thank you messages, check-in and check-out reminders, as well as information about your listing and its surrounding attractions. Update all your listings across all OTAs by entering it one time – including price changes and descriptions. Plus, set priorities for cleaning staff and easily instruct them on exactly what is needed.
eviivo Mobile is the gateway to easy automation!
5. Optimize performance with data
No matter how your Airbnb is performing, there’s always room for improvement. Analytics can help unlock a wealth of insights to learn where demand is coming from and how your business is performing in multiple contexts.
The good news? eviivo offers the perfect tool to get the data you need and take your property to the next level. Say hello to eviivo Performance Manager!
This platform provides key performance indicators, easy to read graphics, a snapshot showing clearly how well you’re doing, and a vast array of reports that you can easily download as an Excel or CSV file or in other desktop formats.
With Performance Manager, you can easily get keen insights to optimize your Airbnb’s performance and drive more bookings.
For additional tips on mastering the art of hosting, check out our full list of Trade Secrets!
Photo by Andrea Davis on Unsplash