Michele Fitzpatrick, CEO of eviivo, a property management system used by 28,000+ vacation rentals and hotels in North America and Europe, said:
“In terms of booking behavior, we’re already seeing guests booking later and staying slightly shorter this year, and we believe this will continue into 2026. That unpredictability is putting pressure on operators to optimize pricing, inventory, and staff workflows in real-time. As we approach 2026, margins are tightening, and competition is intensifying. Operators will need smarter, more connected technology to protect profitability, streamline operations, and stay ahead of changing guest expectations.”