Master the Art of Managing your Accommodation’s Bookings

Trade Secrets | Making a Profit

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Every hotel, B&B or independent accommodation provider should have a slick website and online distribution channels to sell their rooms on. But a huge part of managing the bookings that come in successfully is down to another platform: an efficient hotel booking system that can easily be used by staff, any time of day.

Your booking system should be adept at handling inquiries and checking availability, accepting or rejecting bookings, taking deposits, payments and refunds, and – most importantly – keeping an accurate record at all times. This looks like a lot but imagine life without it – trust us, it’s worth it!

Here are some fundamental ways to manage your accommodation’s bookings, both on- and off-line.

1. Handling booking inquiries

Nowadays customers can get in touch any time, so you need to be responsive to any booking inquiry that comes your way.

The simplest way of accepting bookings is through an online booking system, like eviivo Suite. However, your guests may want to know more information before they choose you, so it’s nice to offer up a more personal approach too:

  • Make your phone number prominent on your website so people know where to reach you. This is a nice opportunity to demonstrate your customer service skills and create a rapport with prospective guests that may make them more likely to choose your B&B.
  • Make sure you have a professional yet personalized voicemail. If you’re just too busy with all of your existing customers to answer the phone, they can still benefit from a personal touch.
  • For emails, inject some personality into your replies. This helps recreate the kind of immediacy you get from a phone call. 

If you struggle to keep up with the admin, eviivo’s Guest Manager is a great tool for staying on top of guest communications with personalized and automated emails, WhatsApp or SMS messages.

2. Your bookings, your way: online and offline

Let’s face it, working online is much more efficient. It’s a great way to save time and open you up to a global bank of potential guests. Tripadvisor can help you where that is concerned – take a look at our hints and tips for international success here: Going global: how to attract visitors from all over the world.

When you pick your online management system, keep in mind a few things:

  • It should be easy to use, so any member of staff can access and work with the bookings.
  • It should make all your booking flows seamless and keep key tasks and information in one place.
  • Ensure it’s safe, secure and PCI compliant with a clearly communicated support system and process in place. It’s even better if there is a customer support team for you to speak to if needed.

This kind of software doesn’t have to cost you a lot and it will make running your B&B incredibly simple, so it’s worth the investment!

Why not check out eviivo’s Property Manager? It boasts all these features and is designed to help your business run like clockwork.

3. What an online booking system can do for your business

Technology has advanced in such a way that you can effectively manage all your bookings from start to finish on the go, whether you use a laptop, tablet or smartphone. Some of the most useful things that you can do with an online booking system are:

  • Accept and manage bookings from multiple online channels, including Booking.com, Airbnb, Vrbo, Expedia, Tripadvisor and Google
  • Add, cancel or amend bookings
  • Accept payments and administer refunds
  • Monitor guest payment activity
  • Check booking statuses and room availability in real-time
  • Access guest information
  • Add special offers or seasonal discounts

4. Juggling bookings

As great as high demand for your property is, occasionally this can cause a spot of bother so it’s important to know how to handle a sticky situation. Let’s look at an example.

Say you have three double rooms all booked up, and one empty twin room. You receive an inquiry from a couple who want a double room for five nights – what’s your plan of action?

A five-night stay is too good to turn down, surely, so since you do have an extra room to play with, take the booking and see if you can work some magic. A single guest may have booked one of the double rooms, so they might be willing to switch to a twin (throw in a discounted breakfast or bottle of bubbly and they may take the bait). Alternatively, the couple may be happy to take the twin room with the beds pushed together.

There are ways around most booking dilemmas, so long as you stay calm and learn to think on your feet. Keep everyone in the loop (staff and guests alike), and you can find a solution to please them all!

Managing bookings needn’t be a headache. An efficient online system and a practical approach to any challenging situation will work to keep you totally on top of all your rooms and the guests within them, helping you create a smooth, relaxed and enjoyable B&B experience.

However, just in case your customers don’t want a twin room, and you’re not sure how to handle the situation, we’ve got you covered! For tips on how to deal with difficult customers, read our guide: Is the customer always right? How to deal with difficult guests.

For more information on eviivo’s award winning accommodation booking software, book a free demo today.

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