Your property listings are your digital shop window.
With thousands of accommodation options available on Booking.com, making a strong first impression can make a real difference to your booking performance.
From high-quality photography to accurate amenities and detailed property information, every element of your listing helps potential guests decide where to stay.
The good news? With eviivo Suite, you can easily manage and update your property content to help maximize your opportunities on Booking.com.
1. Make your photos work
Did you know that 63% of travellers use photos as their primary source of information when searching for accommodation?
Research referenced by Booking.com suggests that hosts who upload more than five to ten photos are, on average, 29% more likely to receive a booking.
Top tips for better property photography
- Upload at least ten photos – Showcase your rooms, facilities, amenities and surrounding areas.
- Choose an eye-catching main photo – Your primary image should immediately capture attention and represent your property at its best.
- Prioritize quality – Use clear, well-lit, high-resolution images that accurately reflect the guest experience.
- Tag your photos – Help guests identify key features by correctly categorizing your images.
- Keep images relevant – Refresh your photos to reflect seasonal attractions or new facilities.
2. Highlight the amenities guests want
Travelers increasingly search for accommodation that meets their specific needs.
Making your facilities clear helps attract the right guests and gives them more confidence to book.
For example, 66% of families travelling by car want to know whether parking is available.
Think about the features that matter most to your target audience:
- Free parking or nearby parking facilities
- Wi-Fi and dedicated workspaces
- Family-friendly facilities such as swimming pools, hot tubs or outdoor spaces
- Pet-friendly accommodation
- Breakfast options and dining facilities
- Accessibility features
Don’t leave guests guessing. Clearly displaying your facilities helps guests understand exactly what they’re getting.
3. Keep property information accurate and complete
Missing or outdated information can create barriers to bookings.
Booking.com uses property content scores to help identify areas where your listing could be improved.
Pay particular attention to:
- Property descriptions and amenities – Highlight your property’s best features, location and facilities. Explain what makes it appealing and what guests can expect
- Seasonal attractions – Showcase features that matter at different times of the year. If you’re near a beach, highlight it during summer. If your area hosts a popular event, make that clear too!
- Arrival and check-in information – Provide clear instructions to help guests plan their arrival and avoid unnecessary confusion.
- Using your Booking.com content score to identify improvements – Your Booking.com content score is a useful guide to evaluating whether your property listing is comprehensive. Reviewing this in your Booking.com extranet can help you identify missing information and prioritize updates that could improve your listing.
Refer to this useful content optimization checklist
Remember: A complete listing gives potential guests the information they need to make a confident booking decision.
With eviivo Suite, you can easily manage key elements of your property content and send supported updates directly to Booking.com from one central platform.
How to update photos in eviivo Suite:
- Go to MyWeb > Media to upload, replace or rearrange your images.
How to update property content in eviivo Suite
- Go to Settings > Property to review your descriptive details and amenities/facilities.
Keeping your Booking.com listing up to date doesn’t need to be time-consuming.
Ready to improve your Booking.com performance?
Small changes to your property listing can make a big difference.
Take a few minutes to identify any missing information and make the recommended improvements through eviivo Suite.
Better Content = Greater Visibility = More Booking Opportunities.