Direct from the experts at Booking.com, here are two specific ways to target travelers with powerful pricing products.
- Mobile Rates: Capture the fastest-growing segment of bookers
Mobile rates are discounted Booking.com rates that are visible to guests on mobile devices. They appear on the Booking.com app, the mobile browser version of Booking.com, or both. A minimum 10% discount is required, which is applied to all mobile room and rate plans.
Why set up mobile rates on Booking.com?
- 80% of travelers use a mobile app when researching a trip*
- 50% of accommodation searches and bookings are made on mobile*
- Mobile rates give partners 30% more bookings from mobile traffic*
Once you’ve set up your mobile rates, a special badge will appear next to your property in search results and on your property page. This helps to increase your visibility and comes with these additional benefits:
- A bigger target: Making your offer visible to Chrome, Safari and other mobile browsers can help you reach 30% more phone users.
- Brand-new bookers: First-time bookers use a mobile web browser to book 7 times more often than those who choose to download the app.
- Repeat bookers: Repeat bookers gravitate to the convenience of booking within their downloadable mobile app.
To find out more about Mobile Rates, click here. To set up ‘Mobile Only’ targeting right away in your eviivo Suite, simply go to Rates > Promos > Add Promo. Choose the promotion type ‘Travel Agency’, then follow the easy step-by-step flow on-screen.
2: Country Rates: Increase bookings by targeting guests from specific regions
Country rates are targeted discounts that you can offer to guests from your markets of choice. They can help you fill available rooms – even during low season – and allow you to tap into completely new markets.
Providing this promotion helps properties to increase bookings, improve visibility on the Booking.com platform, and secure more revenue opportunities from international travelers, who tend to book earlier.
Global travel is on the rise, and more international guests means more opportunities for your property. Whether you want to tap into new markets, attract guests from specific countries, or secure more revenue, country rates are the answer.
Some of the other benefits of applying country rate discounts:
- More international travelers: Widen your reach across the globe. Because international guests make plans tied to pre-booking transport and plan their schedules more precisely, they are also less likely to cancel.
- Increase bookings: International travelers often travel outside of domestic holiday seasons, allowing you to fill rooms at times of the year when domestic demand may be lower.
- Boost visibility: Offering competitive rates in high-demand countries improves rankings on Booking.com search results.
NB – country rates aren’t available in certain countries due to legal or commercial restrictions.
To find out more about Country Rates click here. To set them up right away in your eviivo Suite, simply go to Rates > Promos > Add Promo. Choose the promotion type ‘Travel Agency’ to begin the set-up of geographic targeting and follow the easy step-by-step flow on screen.
Act now to set up one or both of these powerful promotions and…
- Attract more bookings.
- Stand out in searches.
- Enjoy the better reviews and better rankings that come with better prices!
*Sources: Travelport Digital, Booking.com.