This 12-room B&B, located on Boston’s prestigious Commonwealth Avenue, combines historic charm with modern hospitality. It is managed by Cara, who provides a “white-glove” experience to guests, meeting the expectations of today’s travellers while preserving the property’s old-world allure.
ARE DIRECT
4.5/5
TRIPADVISOR RATING
FROM 327 REVIEWS
The challenges before eviivo
Before using eviivo, Cara’s team managed bookings manually and focused on capturing direct bookings via the B&B’s website. However, they realised that the lack of OTA visibility limited their reach, while the manual handling of bookings was too time-consuming. The team needed a solution to:
- Increase reservations during high season
- Advertise the B&B on major online platforms while reducing manual work
- Bring more attention to their historic property and unique service.
- Optimise revenue and streamline guest communication as bookings grew.
The solutions implemented with eviivo
eviivo Suite provided Cara’s team with a streamlined platform for managing bookings and guests:
- Seamless channel management: Automated connections to OTAs have increased the B&B’s online presence, saving the team hours previously spent on manual updates
- Effortless rate management: eviivo’s intuitive tools make rate adjustments easy, helping the team to optimise revenue as bookings increase
- Effective guest communications: Automated emails, including post-stay review requests, save Cara’s team valuable time while enhancing the guest experience with timely communications.
The results
Since adopting eviivo, the B&B has seen remarkable improvements:
- 11% revenue growth, with steady increases in room nights sold
- 8% increase in online bookings, thanks to automated channel management
- A growing online reputation, driven by automated post-stay emails, with 327 Tripadvisor reviews and a 4.5/5 rating
Conclusion
With eviivo, Cara has grown her B&B’s bookings, revenue, and online reputation, while gaining time to focus on delivering its renowned white-glove service. As the B&B enters its 134th year, eviivo continues to support its success, ensuring a bright future for this historic property.