Building your brand in the new travel norm

For our 19th COVID-19 webinar our focus was on how to present your property at its best and capture a new audience of staycation guests.

We were pleased to welcome Sophie Welch, Director of branding and design agency By Nine, to explore the increasing importance of having a strong brand run through your business, and why now more than ever it is a vital element of marketing strategy.

We were also joined by Nigel Sillis of Chelsea House, Falmouth who talked about the experience of re-opening their stylish B&B and how they are appealing to a new audience of younger guests holidaying in the UK, some for the first time.