Tell us your story – make it the reason why guests book

This week we continued with our lockdown learning as we looked at further changes to make to the marketing of your property now, so you are ready to hit the ground running when guests return.

Founder of Proof Content Charli Hunt gave us hints and tips on our copy, and how telling your story should be a key part of your website content.

Roger Masterson, Company Director of Celtic Castles highlighted the importance of being on niche distribution websites to capture bookings as guest search in more detail.

Plus owner of Blervie Castle Sheena Thompson told us her story and the innovative ways she uses to drive bookings from different sources.