What’s so special about the eviivo – Google Hotel Ads connection?
The type of premium, first-page position provided by Google Hotel Ads used to be the monopoly of large hotel chains and major travel agencies, with the expertise to manage big PPC budgets. But not anymore! You can now advertise and sell directly on Google Hotel Ads without needing to be an expert in pay-per-click advertising. With eviivo we make it simple, managing all your commission payments to Google. As the eviivo connection to Google Hotel Ads is deeply integrated it comes without any restrictions – just like bookings from your own website. You set the terms, you own the guest relationship and you remain in control at all times!
What we synchronise with Google Hotel Ads
Images & Descriptions
Our connection offers two ways to work with Google Hotel Ads:
- A no-hassle, commission of 12%*, based on the minimum underlying rate required by Google. You only pay for confirmed bookings. No booking, no fee.
- An advertisement model based on a 5% CPA bid (‘Cost per Acquisition’) where you bid against others to get the top slot, including travel agencies.
In both cases, the visibility of your property on Google is directly impacted by two things:
- What you pay Google. The higher the % you pay, the higher your ranking will be, as Google converts your spend to an average “spend per click” and compares this to everyone else advertising your property.
- Your room rate. The cheaper the rate relative to others also advertising your room, the better your rank is likely to be.
So a 12% commission is more likely to deliver significantly more clicks and bookings than a 5% CPA, and is our recommended option.
Google Hotel Ads Property Management System
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*Includes a 2% settlement fee and may be subject to local taxes Disclaimer: ‘”Google Hotel Ads” is a protected trademark that belongs to Google LLC. The trademark is used merely to describe the channel manager connection provided by eviivo. Any other information provided about “Google Hotel Ads” is for general guidance only and was publicly available at the time it was published. eviivo makes no representations whatsoever as to the accuracy of this information over time. We encourage you to visit our partner directly to check this information directly with “Google Hotel Ads.