eviivo's Channel Manager For Google Hotel Ads

When evaluating Google Hotel Ads connections, ask yourself the following:

• Are photos, policies, descriptions, amenities, extras payment terms and house rules updated instantly?
• Can I choose my commission rate? How quickly does it come into effect?
• Do I have to pre-pay or pre-agree a budget or spend limit with a channel manager or web agency to get this going?
• Do I need to be an expert in analytics, PPC and SEO?
• Do I need to work out yet another way to get paid for my bookings or settle commissions?

eviivo suite’s connection to Google Hotel Ads is easy, comes at no extra cost and is controlled by you in every way – no jargon!

And here is the bit our competitors won’t tell you!

Booking levels are driven first by the popularity of your location and by how successful you are as a host. So always best to focus on guests first.

Using Google Hotel Ads will ensure that more people know about you, and book. But it needs to be used smartly for maximum impact, so consider this:

• Your occupancy: are you full or empty? The fuller you are, the fewer concessions you need to make on price or commissions.
• Your price: are your rates competitive with other businesses and venues in the area? The more competitive you are, the more your Google Ad will deliver.
• The right commission rate, at the right time:
  Many channel managers headline a low commission rate. Not only is it unlikely to produce bookings, but it may well drive traffic away from your own website, towards OTA sites on higher commission rates.Other vendors will offer to manage things for you and swamp you with secret sauce jargon. Until their fees far exceed the results you’re getting.

You’re in control and can set the right price and the right commission rate, at the right time, automatically or manually, in barely a few clicks.