There’s no such thing as over-communicating when it comes to cleanliness
COVID-19 has made us all question the safety of indoor spaces – and with good reason. Once you have a superb cleaning routine in place, it’s time to spread the word to your guests. Win guests back by letting them know that you take their safety seriously!
Check out our Cleaning Q&A series to get expert answers to your most frequently asked questions about post-COVID-19 hotel hygiene.
Revamp your emails
Let past guests know you’re open and that now is the perfect time to revisit! A great way to do this is to inform them of all the measures you are taking to reopen your accommodation safely.
In addition to a dedicated email on your enhanced safety measures, you should also reiterate them in your confirmation and pre-arrival emails to reassure your guests that they’re putting their trust in the right hands.
eviivo are dedicated to helping the hospitality industry recover from the COVID-19 crisis. We are equipping hoteliers and property managers with reopening marketing materials aimed at helping them capture the post-lockdown spike in traveller demand.
Check out our Reopen Safely Resource Hub, where you’ll find easy-to-use marketing resources, such as downloadable email templates for guest communications that range from safety measure updates to Staycation-focussed marketing emails. Download the guest email templates here.
eviivo customers can quickly put these templates to use with My Guest Manager’s drag-and-drop editor. Once you’ve created or updated an email, My Guest Manager makes it easy to send it to guests with just one click –straight from your diary.
Spice up your social media presence
We highly recommend spicing up your social media presence with beautiful pictures and relevant hashtags – a potential customer will often check out your socials to get a better feel of the atmosphere in your accommodation!
If you have new photos of updated rooms, make sure to post them with descriptions that reflect the changes you’ve implemented to keep your guests safe.
Showcase your property
When it comes to showcasing your property through pictures, you want to make sure they’re high-quality and truly capture the unique beauty of your accommodation.
In the new travel environment, guests will be much more sensitive when it comes to the overall hygiene of their living space. So take new pictures of your squeaky-clean bathrooms and updated bedrooms to let them know they’ll never have to worry about cleanliness as long as they’re staying with you!
As for tips on taking high-quality photos:
If you are an eviivo customer, you have full access to dedicated Masterclasses on the topic via eviivo university. You can access them here.
Ensure your website is clean, easy to navigate and optimised to drive direct bookings.
Showcase your enhanced safety measures
Be sure to detail all the updates you’ve made to your property. We have created a customisable HTML landing page with updated safety measures that you can freely download and easily add to your website with the help of our dedicated guide. Click here to find out more.
When you have created a page listing your new safety measures, consider adding a banner to your homepage to alert guests.
You can also add a badge or widget to your website to reassure guests you are implementing enhanced safety measures. Check out our free collection of badges that you can easily add to your website here.
There are also industry standards operated by The AA and the UK and Ireland national tourist boards that you can sign up to free of charge, such as the AA COVID Confident Scheme, the “We’re Good To Go” mark and the COVID-19 Safety Charter by Fáilte Ireland.
Drive direct bookings
Direct bookings are a goldmine for your business. On top of being commission-free, they are your way of making a lasting impression on your guests and encouraging repeat business.
First things first, it is important to offer the best deals on your website. This encourages guests to book directly, which in turn enables you to build a relationship with them. Many travellers are deal-savvy and know that booking directly on a property’s website comes with extra perks, such as add-ons or discounts. Even if they’ve discovered you through an OTA, many people will check out your website in hopes of scoring a better deal! Check out the next section to learn more about promotions.
If you are an eviivo customer, make sure to take advantage of our own booking engine, toprooms.com, where you can freely advertise your property and take bookings at 0% commission.
For more tips on driving direct bookings, make sure to check out our other blog posts on the topic:
Bring offers to the table
Promotions are eye-catching and easy with My Promo Manager. You can create a wide range of enticing offers that your guests won’t be able to resist, even if they try! Generate as many promos as you like and apply them across all your channels with just one click. We’ve developed a range of sample promotions to help inspire your next offer: download the promotions package here.
Keep all your channels up-to-date
With all the changes COVID-19 has brought along, it is important to make sure all your information is up-to-date across all your different channels. eviivo’s robust API connection makes this easy, as you get to update not only rates and availability, but also content like new photos, descriptions and safety measures from eviivo suite. You’ll never have to worry about managing multiple listings again – just make your changes in eviivo suite and watch them instantly refresh on all your channels!
Click here to learn more about how eviivo suite can save you time and energy by helping streamline your business.