eviivo’s Channel Manager
Want To Know Which
OTAs Are Right For You?
Discover which Online Travel Agents
you should partner with
(based on the findings of our Traveller
Booking Trends Autumn 2022 report).
Want to attract millennials?
It’s clear the younger generation favours OTAs such as Airbnb and Vrbo. Connect with those two if you want to attract the social media-savvy types who can turn your place into the new ‘hot spot’.
Want to boost occupancy?
Easy – head to the sites people are searching. Booking.com* and Expedia Group** are where you want to be seen – over 77% of guests voted these two as their #1!
* Inclusive of other Booking Holdings subsidiaries, including Priceline.com, Agoda.com, Kayak.com, OpenTable, Rentalcars.com and Momondo
** Inclusive of other Expedia Group subsidiaries including Hotels.com, Orbitz, Hotwire, Wotif and Travelocity.
Want to be ahead of the trends?
Google hasn’t been in the game long, but it’s become one of the quickest growing travel metasearch engines. And it’s typically the first place people go to when searching for…well, anything. So take advantage!
Want to beat your competitors?
Then you need to be found on the big name OTAs for your property type. After all, that’s where your competitors sit…
- If you’re a hotelier, that means Hotels.com, Expedia and Booking.com – over 75%* of people book their rooms on these three OTAs alone!
- For vacation rental hosts or managers, your three amigos are Vrbo, Airbnb and Booking.com. Get listing!
Want our advice?
Don’t limit yourself! Connect to multiple OTAs based on your business goals and property type. Use their combined marketing power to be discovered on a global scale. Just make sure you have your own stunning website ready to take direct bookings, then watch your business grow.
Take Advantage of the Billboard Effect!
OTAs are huge for visibility – we’ve previously found as many as two-thirds of guests ultimately book their trips via online travel agencies.*
But did you know that over 51% of travelers still prefer to book directly with the accommodation?**
Enter the Billboard Effect.
This is the increase in direct bookings that hotels, B&Bs pubs and inns with rooms, self-catering holiday homes and vacation rental properties see when they list with an OTA.
Think of it this way. OTAs are how people find you. Your website is where you start building lasting, high-value relationships with them.
Our advice, in a nutshell: Use the marketing power of the OTA to be seen, have a discoverable website, and – POW – more money in your pocket!
There’s one absolute must-have, though: You’ll need a beautifully curated website ready to wow those visitors. Explore our Website Manager options to see how you could be bringing in the bookings (and the dough) with a stunning site.
*eviivo-conducted survey of OTA-partnered customers
**eviivo-conducted survey of 7,500 travellers, August 2022”