Josie is the owner-operator of this 8-room boutique inn, located in the heart of artist’s haven Nashville, Indiana. Having lived in the area for over two decades, Josie offers travellers a local’s perspective on “Lil’ Nashville”. Her guest-focused business delivers exceptional value for money as well as a central location.
GROWTH RATE
4.8/5
GOOGLE RATING
(190+ REVIEWS)
The challenges before eviivo
When Josie’s father Matt originally purchased the inn, he inherited an outdated PMS that he states placed “limitations on daily operations”, including:
- Limited visibility: The legacy PMS didn’t integrate with major OTAs like Airbnb, restricting crucial distribution opportunities.
- Manual booking: The busy team logged reservations on a paper calendar, an inefficient,
error-prone process. - Communication challenges: Josie needed a more efficient way to communicate with her guests
and staff. - Reputation growth: Josie wanted to use OTA bookings to drive positive reviews but needed a firm strategy and process.
The solutions implemented with eviivo
Partnering with eviivo has allowed Josie to streamline the inn’s operations and increase her bottom line with:
- Automated OTA integrations: eviivo Suite’s built-in Channel Manager has made multi-channel distribution seamless: “Having extra visibility helps fill vacancies during the week and shoulder season with more reservations.”
- Centralised communications: Josie uses eviivo Suite to schedule housekeeping and communicate with guests, including automated post-stay review requests.
- Enhanced website: To provide a seamless direct booking experience, Josie has upgraded to a new SEO- and mobile-friendly website from eviivo’s templated options.
The results
- 48% year-over-year (YOY) growth in direct bookings.
- 7% YOY growth in OTA revenue.
- Automated, personalised communications have helped the inn achieve a 4.8/5 rating from almost 200 Google reviews.
Best of all, streamlining with eviivo has enabled the inn’s expansion from 2 to 8 units, supported by an unrivalled, all-in-one booking and property management platform.
Conclusion
Now Josie can track her business’s performance in eviivo Suite, she is planning ahead with confidence. Her big plans for Little Nashville include continuing to add units to the inn and evaluating other
short-term accommodation opportunities in the area. Whatever lies ahead, eviivo will be with her on
the journey!