Independent hotels, B&Bs and guesthouses are a staple in the British holiday experience. For international guests looking for a truly authentic break in the UK, your establishments are top of the list! Whether your property is a great base for exploration, or perfect for a private weekend away, a B&B is the gateway for visitors to explore everything that the British Isles have to offer. You know how much your country has to offer. So, what can you do to influence those in other countries, and how can you make your establishment stand out over all the others?
1. International guests love TripAdvisor
TripAdvisor is a website where over 160 million members share their reviews on hotels, B&Bs and various other types of accommodation all across the globe. It is the hub of the international tourism market, and you can entice international guests by encouraging former guests to leave a review of their stay. If you get a lot of positive reviews, you’ll get more and more people wanting to come and stay.
Include your address and contact details, so that people know where you’re located and you should also give a positive and honest description of your guesthouse – essentially of what visitors can expect when they stay.
The website can also act as a kind of forum, the guesthouse owner can interact with your customers and potential future guests. When a guest leaves a review of their stay, whether it be good or bad, take the time to respond to all guest reviews. Since TripAdvisor is one of the most trusted travel sites on the internet, this is the perfect place to enhance your presence online and create a rapport with former and future guests.
What’s more, eviivo is partnered with TripAdvisor, meaning that we are able to help you to set up your TripAdvisor profile and power your bookings. You’ll be reaching out to over 60 million potential visitors from all corners of the planet in no time.
2. Get active on social
As with TripAdvisor, people from all over the world are now using social media so Instagram, Facebook and Twitter are great ways to interact with an audience of people from different nations. What you’ll need to do is learn how to expand your audience on social media, encouraging more people to get to know you and your business.
Another good idea is to post images of your establishment, to encourage users to come and see it in person. Instagram is a great platform for sharing images of your property, food and local area, and it’s often used by travellers because they can search for images by destination. It’s a great way to put yourself on the virtual map.
As your audience grows on social media, so does your reputation as a guesthouse, but remember to try to channel this interest into actual bookings. You can post on social media about offers to stay for a discount price, for example, and be sure to include links to your website.
3. Create content for your fans from all over the world
Nowadays, over a billion people use Google every day to search for all kinds of things, from advice and how to guides, to recommendations and reviews. Creating content on your website that users will engage with is one way in which you can appear more often and in better positions in Google’s search results. It’s recommended that you learn the basics of SEO for B&Bs to help your content rank higher on Google.
Have a think about the type of content that users from other countries would find useful to read on your site. Perhaps a list of local attractions to visit when they stay with you, or a list of local pubs to visit in the area. If, say, an American tourist wants to come and stay in the Lake District, they might not be too knowledgeable about all the options available to them. They may go onto Google and search for ‘places to stay in the Lake District’, for example. When people go to Google and search for things like this, you want to have all the information they’re looking for on your website, so they don’t need to go anywhere else to find what they’re looking for.
Additionally, do some research into the countries from which people are visiting your website. If you have a lot German visitors for example, you should consider having an option for them to be able to view your website in the German language. We recommend creating a multilingual accommodation website to make it easier foreign guests to book with you.
4. So, is it working?
If you’re starting to get more and more bookings from abroad, then that’s definitely the clearest way of measuring the success of these techniques. However, it might be the case that you’re getting more foreign visitors to your site, though they might just not be booking a stay.
This is where Google Analytics (GA) can help. Among other things, GA can tell you where all the people who visit your hotel website are coming from, so you’ll be able to see if you’re attracting a larger number of people than before from areas other than the UK. If you do indeed have a large amount of people visiting from one country in particular, this can help you to realise that you might need to create a version of your B&B website in their language, to help them to understand and enjoy the website fully.
Simply knowing how to analyse which countries your international guests come from will allow you to better understand your audience, and you can make sure you’re able to give them a fulfilling experience on your website. If you’re not currently attracting many overseas views, then you can try the suggestions in this article to change this!
So there are our tips for attracting overseas guests. If you’re on the hunt for a multi-lingual B&B website, see what eviivo can offer.